Connect the tools you already use so manual, repetitive steps stop needing a person.
Off-the-shelf software rarely fits a specific business exactly, so the gaps get filled with manual copy-paste work between tools.
Connect the systems already carrying the business — CRM, spreadsheets, WhatsApp, email — so the repetitive steps in between stop needing a person.
A working automation running on infrastructure you own, with documentation so it doesn't depend on one person to keep running.